Introduction

Often referred to as the “Land of the Morning Calm,” Korea is located at a major crossroads of Northeast Asia. Its 5,000-year history has helped shape not only the peninsula located between China and Japan but the world as a whole. It has become an economic force through modernization while preserving its traditional heritage and cultural roots. The land of the Morning Calm is among the world’s most “Inspiring” destinations.

Beautiful nature and wonderful tourist attractions, timeless Korean culture, and ‘HanStyle’ are examples of the attributes that differentiate Korea from other advanced tourist destinations. ‘HanStyle’ refers to the elegant and refined aspects of Hansik (Korean style food), Hanok (traditional Korean homes), Hanji (Korean paper), Hanguk eumak (Korean music), Hangeul (Korean alphabet) and Hanbok (traditional Korean clothes), which have turned everyday Korean culture into a brand.

We invite you to visit Korea to experience ‘HanStyle’ and see all that Korea has to offer. Rest assured, you will return with a personalized understanding of why Korea is “Korea, Inspiring.”

Best Time to Visit



Korea experiences four distinct seasons. During the autumn months, Korea’s weather is typically sunny, skies are cobalt blue, and the spectacular foliage is a big draw. In the spring, visitors are struck by the beautiful cherry blossoms, while winter brings great opportunities to take part in winter sports such as skiing and snowboarding.

Top Buys

• Tailor-made suits and dresses
• Traditional food and liquors
• Leather goods and sporting wear
• Jewellery and Accessories (Amethyst, white jade, eyeglasses, etc.)
• Folk Arts and Antiques

Best Shopping Areas

• Downtown Shopping Area (Myeongdong district, Namdaemun Market, Insadong district,
Dongdaemun Market)
• Duty Free Shops (Airports and Downtown)
• COEX Mall
• Yongsan Electronics Market

Key Words

No: A-ni-yo
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Yes: Nae
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Nice to meet you: Man-na-seo ban-ga-weo-yo
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Please help me: Do-wa ju-se-yo
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Good morning, afternoon, evening, hello: An-nyeong ha-se-yo
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Thank you: Gam-sa ham-ni-da
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Excuse me: Sil-lae ham-ni-da
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I’m sorry: Mi-an ham-ni-da
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How long does it take to get to (Seoul)? : (Seoul) kka-ji si-gan-i eol-ma-na geol-lim-ni-kka?
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How much is this? : Ee-geo-seun ul-ma im-ni-kka?

Learn More

For more information, please visit Korea Tourism Organization

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